This diploma program is designed to help students in learning the latest techniques required to be successful in the fast-changing world of communications. With this course, students get to know how to work with journalists, to fulfill their needs, and to spread positive publicity.

Topics

  • The context of public relations
  • Management and organization of public relations
  • Public relations theories and concepts
  • Public relations research and evaluation
  • Public relations, propaganda and the psychology of persuasion
  • Ethics and professionalism in public relations
  • Public relations specialisms
  • Media relations
  • Crisis public relations management
  • Business-to-business public relations
  • Public relations for information and communications technologies: principles and planning
  • Sectoral considerations
  • Corporate communication
  • Public sector communication and social marketing

Overall Learning Outcomes

On completion of this module learners will be able to:

  1. Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools, and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  2. Coordinate contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  3. Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s), and to a specified deadline.
  4. Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  5. Engage stakeholders by adapting language, tone, and presentation style to the public relations purpose, situation, audience, and channel(s).
  6. Comply with and support others to work in accordance with a relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols, and policies.
  7. Monitor emerging social and economic trends, and local, national, and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships, and ongoing personal professional development.
  8. Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  9. Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives, and career development.

Course Structure

Executive Diplomas are professional diplomas delivered in a manner that gives you the flexibility to learn at a time and place that suits your personal and work life. You can embark immediately on an Executive Diploma knowing you can fit it into your schedule.

Assessment

There are 50 Multiple Choice Questions (“MCQ”) for each module. If you start an MCQ session, please remember that it will time-out after 1.5 hours. You have three attempts at the MCQ to achieve a pass mark, which is set at 50%.

Admission Criteria

You should show that you will be able to fulfill and benefit from the objectives of the diploma or certificate and be able to achieve the required standards. Although no prior knowledge is required you should normally be at least 16 years old and have the following:

  • Level 2 (QCF) Certificate; or
  • 4 GCSEs at grade C or above; and/or
  • Relevant work experience.

 

Delivery Mode

Mode A: Fully Taught mode

Available at selected Approved Learning Centers. For each module, we recommend that Approved Learning Centers provide at least 48 hours of face to face lectures and tutorials.

 

Mode B: Blended Learning mode

Available at selected Approved Learning Centers where classes are held plus learners are given a complete set of learning materials to facilitate independent study which can be accessed through our designated Learning Portal.

We recommend that Approved Learning Centers provide between 24and 36 hours of lectures/tutorials and that you spend at least 12 hours learning online.

 

Mode C: Fully Online mode

Learners are given a complete set of learning materials to facilitate independent study which can be accessed through our designated Learning Portal. For each module, we recommend at least 72 hours of online learning.

Location

For the Blended and Fully Taught modes please Contact Us for an Approved Learning Centre near you. Please note we are constantly adding Approved Centers.

Student Learning Time

Executive Diploma should be completed in 6 months.